Emerging Technology Trends in Higher Education – Digital Storytelling in Higher Education

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Before the Sumerian scribe tapped on clay tablets, this story was told in Sumerian homes

Why Storytelling in the Classroom Matters  (Edutopia.org; July 2014)

Storytelling is the oldest form of teaching. It bonded the early human communities, giving children the answers to the biggest questions of creation, life, and the afterlife. Stories define us, shape us, control us, and make us. Not every human culture in the world is literate, but every single culture tells stories.

Digital Scholarship Lab 2010:

  • Audio Studio: Robert Nelson (90.9 FM KRCL Radio background)

Jazz_combo 008

  • Video Studio: Tony Sams (photography, film background)

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New Media Lab – Creativity & Innovation Services, 2015

Digital Storytelling Project(s):

  • Tony: WRT 3040  – Voicing Folklore: Discovering Special Collections through Digital Storytelling
  • Robert: COMM 5580 – Public Relations & Non-Profit Campaigns: Smile Jamaica Reggae Radio

My story:

  • Student in the Marriott Library, 1988
  • Reggae Deejay/Smile Jamaica Host, 90.9 FM KRCL, 1988
  • BA in History, 1989
  • Marriott Librarian, 1994

SmileJ_45

COMM 5580 – Public Relations and Non-Profit Campaigns. Tristin Tabish – instructor

Course description: This course is a service-learning experience for students who wish to learn more about public relations tools and practices and collaborate with working professionals. At the end of the semester, students will be able to:

•Identify and critically analyze the four steps of the PR process (research, planning, action, evaluation) and the strategic plan (goals, objectives, strategies, tactics) (First 2/3 of the class)
•Produce for a client: a comprehensive strategic plan
(implementing media relations and developing related content: press releases, audio and video PSAs, web and social media campaigns, marketing/advertising, etc.) (Last month co-taught)
***
SJ_campaign
 ***
Robert’s role: (outcomes in parentheses)
  • Invisible college – (collegial connection. The instructor is a former deejay/staff on KRCL now Content Director at  90.1 KUER.)
KUER_Prof_Crop-001
Tristin Tabish – COMM 5580 instructor
  • Class Lecture – Reggae History Lesson (Digital Storytelling, Communication)

<Reggae History Lesson – The Middle Passage; 73 sec.>

  • Show Smile Jamaica Blog (Social Media)
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Human cargo packed like sardines in a tin — Prince Far I

Reggae, Jamaica and the Middle Passage

  • Smile Jamaica – Radio/Radio Ark-Ive listening assignment (Broadcast Media/New Media/Media Archives)
  • Tour of the Station for Videographers. Film Smile Jamaica in progress (Broadcast Media/Traditional Media, Marketing & Promotion)
  • Teach students how to write Public Service Announcements (PSA’s) for on air broadcast. 30 second scripts (Writing for Media Promotion)
  • Record their PSA’s in the Marriott Library’s Audio Studio (Radio Marketing & Promotion, New Media, Sound Art)

<Smile Jamaica Promo, Fahad – Kuwait>

Taglines:

  • Greetings!
  • Roots Reggae & Dub for 25+ years
  • Reggae History Lessons
  • Your College for Musical Knowledge
  • The King’s Music, Jamaican Blues
  • Record Show Bumpers (90.9FM Smile Jamaica) (Broadcast Media, Communication, Radio Marketing & Promotion)

<Spanish language bumper>

  • Show LibGuide for “Interviewing for Research” for Smile Jamaica host interview (Communication, Interviewing/Journalism/Marketing)

Required Smile Jamaica campaign elements <learning outcomes>:

  • (6 total) 30-second audio promos: SJ blog (2) & SJ radio program (4) <public relations writing, audio creation, communication>

Smile Jamaica Campaign Presentation (6)

  • Promotional video (1:00 or shorter) <digital storytelling, marketing, video creation, visual communication>

Smile Jamaica Campaign Presentation (5)

  • Blog posts w/pictures/images (300 to 400 words each) <writing for the web, social media, visual communication>
  • (3) different Smile Jamaica logos <marketing, graphic design, visual communication>

Smile Jamaica Campaign Presentation (3)

  • (2) different Smile Jamaica print ads<marketing, visual communication, graphic design>

Smile Jamaica Campaign Presentation (4)

  • (1) feature interview with Robert Nelson w/pictures/images (1,000 to 1,500 words) <writing, communication, marketing>

N/A – Interview took place and the same day the young woman was in a car accident on her way to Las Vegas.

  • (3) social media campaign (ideas) w/pictures/images <New Media, Social Media, writing, marketing>

Smile Jamaica Campaign Presentation (7)

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